Lifestyle blog? While the pandemic has everyone thinking of value, career and side hustles. Hence, the obvious starting a lifestyle blog as a logical step. Especially when we have all been home and consuming lots of content on the internet and social media.
Our lives have changed quickly in the past 6 months due to the coronavirus outbreak and the ‘new normal’, living in the middle of a pandemic is here to stay for the foreseeable future. Recently, while the threat to most people’s regular income in 9-5 jobs is ever present with retrenchment predicted to be at an all-time high. For example, according to this article by the guardian, more than a third of UK employers plan to make staff redundant.
Like many who have had time at home to consider what else they could be doing in their spare time in order to create ‘side hustles’ or push yourself creatively, blogging is now proving to be the answer alongside many other digital outlets.
On the one hand not only is blogging helpful for your personal brand and a means of pushing you creatively, it is also a great way of getting you upskilled and engaged all be it digitally. While we are limited in social activity.
In the meantime, to start your blog in 48 hours.
7 things to start a lifestyle blog:
- Name and Domain name
First, to get started you will need a unique name. Consider your personal brand, your interests and what core topics you plan to write about.
Second, purchase a domain name. This is all you would need to claim your real estate online.
For a one stop shop solution, I use Bluehost for both my personal and professional sites. Zezeonline and Maleeonline. For everything from domain purchasing, website hosting to email hosting. They have proven to be competitive and reliable with 24/7 support even for website and email related queries.
- Website Host
For as little as £2.20 a month, you can have a self-hosted site. A free domain for the 1st year, a free SSL certificate and a 1 click WordPress install. The benefits of a self-hosted blog site can be found here.
- Build a blog site
Leading us onto step 3 with Bluehost and the 1 click wordpress install you have yourself a wordpress blogsite that is ready to go. A simple setup while doing step 1 and 2 and all in under 20 minutes. They have a great Youtube channel that takes you through it all step by step with lots more content as you get more comfortable.
- Connect Social Media accounts (Join groups)
Like everything, marketing is everything. Once you get going with writing your first articles, update your social media profiles to link back to your site and share the news of new articles.
- Create articles based on search terms (Keyword tools, Trending topics)
According to 99firms.com, there are 152 million blogs on the internet. Being visible on the internet is based on the quality and quantity of your content. This means you would like to turn up when people are actively searching for content that you have written about. In order to do this you will need to ensure that your content is SEO (search engine optimised). Using the right keywords moves you closer to the top of google’s search engine results.
Tempted to spend hours on end making your website look pretty? My inner aesthetic critic hears you. Because who doesn’t like beautiful things.
- Network and collaborate
Join facebook groups, contact other bloggers that you admire and start building a network of fellow minded people who are happy to share their ideas on the internet.
If you find that you need strategic help, on-going support and would like to invest in your new lifestyle blog. Chloe digital is a great resource.
- Video Content
According to Statistica 85% of all internet users in the USA watched online video content monthly on any of their devices. 25-34 year olds watched the most online videos. The demand for video content is increasing and video is a powerful marketing tool.
Consider creating video content and monetise with a Youtube channel.
Hopefully, this period passes real soon, and it has a positive impact on our lives. For the time being, it is a great time to revaluate how we all are spending our time and devote some of it to creativity and creating value.
I know many of you may be facing financial uncertainty and a loss of inspiration. Hopefully this article can help get you started and focused on a bucket list goal that you always hoped to get to.
I would love to know how the Coronavirus has affected you?
P.S: Please be safe and, if possible, stay indoors.